Last year the RSR unveiled its new, vibrant and warm corporate identity to the world and with that, came the work of etching our brand in people’s minds. First we had a tragic, yet eye opening advert on television to share our message on rail safety; now we have taken it a step further by bringing the RSR into the homes of many South African families. How have we done this? Our brand will be showcased in the majority of all the popular soapies on SABC and E.TV through our very first Digital Brand Integration project. Audiences will see our logo/brand strategically integrated into scenes on Generations, Uzalo, Muvhango, 7de Laan, Imbewu, Scandal, Skeem Saam and Durban Gen.
To see how this will be done, make sure to watch the following soapies at the following times:
| Planned TX date | Program | Brand & Duration | Prime Time |
| Thursday, August 18, 2022 | Generations | RSR (8.22) – 5’’ (Public Relations) | SABC 1 20:00 |
| Thursday, August 18, 2022 | Skeem Saam | RSR (8.22) – 3’’ (Public Relations) | SABC 1 18:30 |
| Friday, August 19, 2022 | Durban Gen | RSR (8.22) – 3’’ (Public Relations) | E.TV 18:30 |
| Friday, August 19, 2022 | 7de Laan | RSR (8.22) – 4’’ (Public Relations) | SABC 2 18:00 |
| Tuesday, August 23, 2022 | Imbewu | RSR (8.22) – 5’’ (Public Relations) | E.TV 21:00 |
| Tuesday, August 23, 2022 | Scandal | RSR (8.22) – 5’’ (Public Relations) | E.TV 19:30 |
| Tuesday, August 23, 2022 | Generations | RSR (8.22) – 5’’ (Public Relations) | SABC 1 20:00 |
| Tuesday, August 23, 2022 | Skeem Saam | RSR (8.22) – 3’’ (Public Relations) | SABC 1 18:30 |
| Wednesday, August 24, 2022 | Uzalo | RSR (8.22) – 4’’ (Public Relations) | SABC1 20:30 |
| Wednesday, August 24, 2022 | Muvhango | RSR (8.22) – 5’’ (Public Relations) | SABC2 21:00 |
| Thursday, August 25, 2022 | Durban Gen | RSR (8.22) – 3’’ (Public Relations) | E.TV 18:30 |
| Friday, August 26, 2022 | 7de Laan | RSR (8.22) – 3’’ (Public Relations) | SABC 2 18:00 |
| Monday, August 29, 2022 | Imbewu | RSR (8.22) – 2’’ (Public Relations) | E.TV 21:00 |
| Monday, August 29, 2022 | Scandal! | RSR (8.22) – 5’’ (Public Relations) | E.TV 19:30 |
| Monday, August 29, 2022 | Uzalo | RSR (8.22) – 4’’ (Public Relations) | SABC1 20:30 |
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